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SECTION 19 - Website Hosting and Google Rank

1. Website Hosting and Google Rank

After the completion of the designing aspects of a website, the next crucial aspect is to find a host that will provide you with the needed internet space. Most often than not webmasters while selecting their web host use the criteria of pricing in their selection process. But pricing alone cannot be a factor that will help you make a good choice. Your host affects your search engine optimization and your indexing to a considerable extent.

If you are experiencing constant rejection from Google and find yourself to be indexed, the lethal crack might lie with your host provider. One of the speculations is that increasing a website's rank is conditioned by a unique IP address. But these days, it does not seem to be a worthy fear as most websites share same IPs as many servers run on a single computer side by side serving different domains from single IPs.

The SEO forums share hot discussions on web hosting concerns and server issues. What is evident from all these discussions is that there is a sure link between your pagerank and your host. You might have found out a cheap web hosting service provider, so might have a lot of spammer and scam sites and banned sites like gambling and porn sites. So obviously Google is going to be careful in approaching these servers and web hosting service providers. You might be saving $10 per month but is it worth the risk you will be taking?

2. Website Hosting and Google Rank - Issues and Concerns

There are certain domains that suffer penalty from Google because of spamming and if those domains happen to share your server and IP, then there is a likelihood that your site may be banned, this happens if there is virtual shared IP hosting.

Make sure while selecting your host, that your server does not contain illegal adult content and those sites are not in the Google black list. Your site in such instances can be banned as well.

While it is always suggested that you should not run into hasty conclusions on deciding that your site is banned, you must at the same time take all possible precautions to keep yourself immune to Google ban. Such precautionary measures will include investigations about your web host before hiring their services.

Your hosts server uptime must be 100% as we do not know when Google will crawl your site and when it crawl it should not face 404 error. In such cases it will come again in the next crawl to avoid this you should have a reliable host.

Web Hosting and Clean Records

For the reasons discussed above your web host should have a clean record in the eyes of Google. There is no physical gauge to measure how good is your host before hiring, but you can still rate them based on their popularity.

For instance hypermart.com that seem to offer reliable packages on both shared and dedicated hosting faces problems with Altavista as Altavista for reasons of its own has banned this host. So close attention should be paid in the selection of your host. As this is no trivial issue.

3. Website Hosting and Google Rank - Virtual Shared IPs

Shared hosting systems operates on virtual shared IP address for different domains. Hosting service providers run multiple servers from the same computer. To the astonishment of the hearers, certain web hosts maintain 2000 domains on a single IP address. In such instances your pages will be loaded at a much slower rate. Though such shared hosting is a cheap solution it comes along with its own other lifetime hassles. However, Google does not ban a site just because of sharing an IP address but with the misbehaving of a site.

Google does not judge shared IP domains with partiality as opposed to unique IP domains. As long as your service provider plays within the stipulated boundaries Google sees no difference in your site whether it be shared IP or unique IP.

Intelligent Domain Selection

As domain selection has direct relation to your ranking in google, it is a crucial part of launching of your site. If your target group is the mass from UK , then a .uk domain is preferable, but if you target the global market then you should go for the universal .com domain. If you are a retailer in UK and if you go for a .com domain, then you will have to meet the competition of the global market and not just the local market. Therefore exercise of prudence is much in place here

URL Restructuring

URL structure is another important aspect that you should pay attention to as a website owner.

Websites with dynamic URL's seem to face a lot of problems while indexing. Google prefers URLs with one or two parameters. Convert the dynamic URLs to static URLs and assign this task to the your server. For instance Apache web server uses a special 'rewrite' module that converts the dynamic URL's to search engine friendly web addresses. A dynamic URL as one such below,

http://www.sample.com/index.php?page=index_v2&id=632&c=13

will be converted into more SEO friendly form as follows:

http://www.sample.com/computersindex_v2-632-13.htm

In case you should have dynamic URLs, make sure the server you choose has this conversion module embedded in it.

4 . Website Hosting and Google Rank - Conclusion

The above discussion threw some light on how your web host can affect your ranking success. You should not compromise reliability for a cheap bargain as it might turn out to be a costly mistake. Go for reputed and reliable web hosting service providers. As much as possible go for, unique IP address to minimize the risk of index removal.

You certainly cannot expect to rank high by having your site hosted by free web hosts. As free sites are most often likely to be with depleted content. You should make a thorough investigation of your web host service provider before you hire there services.

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