A content- oriented approach is highly favored by Yahoo! more than any other search engine. It calculates the page ranking based on the content of the page. If your page should be at stake with Yahoo!, you will be able to safe guard your situation by adding more content.

The type and form of content as well matters with Yahoo! You must take into consideration the type of content whether it is on page content, off page content or off site content and so on. Each of these play its own role in making your content significant to yahoo!

A thorough investigation of your targeted keywords should be made before you set your hands on content development. Having a database of targeted keywords, you can develop your content keeping in mind that the keyword saturation for Yahoo! is different from Google. Though you have a lot of liberty with Yahoo! in terms of keyword rich content, your page should not be over stuffed with keywords which might trigger spam alerts even in keyword liberal Yahoo!

Your on page content should bear in mind the needs of your target visitors as they make your business flourish or fall. Your content should be readable and should make sense to an average visitor. Well crafted sales copy will fair well with the search engines and it will fair even better on the conversion rates of your online sales.

Optimization techniques that will bring high search engine ranking in Google need not necessarily bring similar effects in Yahoo! as the search algorithm of Google is very much different from Yahoo! algorithm. Google values incoming links and anchor text and the keyword density tolerance when compared with yahoo are narrow in Google. In Yahoo! content in king whereas in Google it is of almost zero value.

Yahoo! and Google part ways in their keyword saturation tolerance levels. Keyword saturation level for Yahoo! is relatively high to the extent such saturation levels would be considered by Google as keyword stuffing whereas Yahoo! favors over use of your main keywords and phrases.

With Google, one can expect the keyword saturation levels to be 2% to 3% of the overall word count. Exceeding this saturation level will trigger appropriate keyword stuffing filter in Google. While optimizing for Google, to be on the safer side, it is better to keep your keywords to 1% to 2%.

Yahoo!'s high keyword saturation level allows flexibility in your web page's content writing. By maintaining a good balance between Google's narrow keyword saturation levels and Yahoo!'s liberal keyword saturation levels and by employing appropriate techniques, you will be able to get the best out of both search engines.

One way of saving yourself from the keyword-stuffing problem is to make use of synonyms. By using different words that mean the same thing will give you the benefit of making your page rich in keyword content and at the same time you will not be penalized for keyword stuffing by Google. The Yahoo! algorithm is more a language based algorithm that will entertain variety in your content.

It is also believed that Yahoo! is more stemming sensitive than Yahoo! By stemming it has to be understood that a word may have manifold forms such as plurals, minor variation in terms of tense and so on. Such a sensitivity enables one to write more freely using natural style. Natural writing content not only helps with search engine rankings it also serves well to promote conversion rates.

Without converting visitors to your site to potential customers, there is no point having high search engine placing. This implies that your SEO optimization should not be merely dedicated to search engines but right attention should be given for your site's visitors. Right attention, here would mean attention on the content of your webpage.

Optimizing your site to search engines need not mean that it cannot be visitor friendly. Using natural language in your content will help you achieve both the ends, because the bottom line of all this circus is profitability.