If there is anything that is more important than knowing how to get higher placement in Google, it is to know how to get your site unblocked by Google. One must know few preliminary things such as verifying the site is banned and not just in the "sandbox".

You look at your computer screen one fine morning in disbelief and horror when you realize your site had disappeared from the Google listings and your Google tool bar just blinks grey. You realize suddenly that somewhere that your SEO technician has violated Google's webmaster guidelines. Though it had initial glorious results it was only short lived.

Your site started bearing the brunt of Google's wrath on hidden text, manipulative doorway pages, cloaked section which your SEO technician promised will bring high Google ranking. Irrespective of whether you are aware of the breaches your site has made in Google's algorithm or not the ultimate results are the same - your site is banned.

The next logical step is to know how to get the site unblocked from a Google ban and to get your site reindexed.

If your site suddenly disappears from the Google listings, webmasters often mistake it for banning of their site by Google. In such instances the first step is to make sure whether your site is blocked or not because there may be other reasons which made your site to disappear from the listing.

Before arriving at this nightmarish conclusion that your site has been banned it is crucial to confirm in first place that your analysis has ruled out all the other possibilities completely. You cannot afford to make any mistakes in this regard as might even lead to the loss of your website and domain name entirely.

It is often mistaken for a banned site when that site is in fact placed in the Google "sandbox". If your site is placed in the "sandbox" it is not banned but it is just captured by dampener which made your site disappear from the SERPs completely.

Even the most hailed Google search engine is basically a computer program which is not infallible and perfect. This explains then the possibility of Google occasionally simply losing a site, as websites may simply slip through virtual cracks. But with time when the spiders crawl few more times your site will be again included in the Google search listings.

There are also other possibilities such as your page rank meter showing complete grey, it might however be just that the toolbar is malfunctioning which is not an uncommon possibility. In a couple of days the toolbar reading will correct itself.

Sometimes, the toolbar may just show white space without the usual green indicator level, it would just reflect an apparent toolbar problem and not the banning of a site.

After exhausting all the above possibilities and ruling them out if your are left with the only conclusion that seemingly your site has been banned by Google, the right course of action is to seek for solutions to redeem yourself from the problem.

In such a situation, one can look into three choices. The first thing you can do is to conform your site to the stipulated guidelines of the search engine and try for restoration of your site. Second option would be to look for a fresh start abandoning the entire site and domain name which though may be a painful option, in some cases that might be the only practical solution. The third option will be to have a variation of the old and the new site.

The first option will be to show Google your serious efforts in removing the features that offend Google algorithm so that Google will have a second look at your site. This would include making the necessary changes and not mere promises to change, requisition letter to reinstate and patient waiting to see Google's response to your efforts. However, there is no guarantee these efforts will bring in desired effects.

The second option of abandoning the website and domain entirely, creating a brand new site and new domain may avoid unnecessary delays in waiting. This will include writing fresh website content, adding fresh incoming links, and registering a new domain. It should be noted this new site should be no duplicate of your banned site and it should avoid all SEO malpractices, as Google will be watching closely to identify similarities with the banned site.

The third option will be to have a variation of the old and the new site, as some instances might require website owners to retain the site and the domain for example in the case of a company. But extra caution should be exercised in retaining a previously banned site. The new site should have no duplicated content from the old site.

One of the ways to retain the existing customers is to allow the them to come to the old site where you can have an advertisement banner on relaunch of your new site. The replacement site should be better designed to attract customers and to migrate the old customers to the new. However, a considerable amount of transitional delay is to be expected.

The idea of using a 301 redirect to the replacement site should be banished from the mind. This would be risky option as Google will penalize the redirecting site and so it is not a recommended idea.

While trying to unblock your site which is banned for the violation of the stipulated norms of Google search engine algorithm, the website owner shoulders the burden of proving to Google why their site should be given a second chance and reinstated. The search engines are in no way bound to list any site, but it is for the webmasters to comply with the rules of Google algorithm. There are no exceptions what so ever.

The appeasement path with Google will start first with the removal of all violations. The second step will involve writing of a detailed letter to Google explaining your efforts to get reinstated, requesting them for a complete analysis of the site.

No search engine optimization company has any special influence with Google. If anybody should make such empty promises claiming they have special influence with Google and get your site unblocked using their influence in Google, they should be looked with contempt because, no SEO company works with Google.

here is no royal road to getting your site reinstated but to go through proper channels by following properly the guidelines of Google search algorithm. The process will certainly not be a bed of roses, will rather be slow and mind choking but there is no other way you can handle it. Wise webmasters have an alternative site ready while the process to get their site reinstated is underway, in case all their efforts to reinstate should fail they will not be again pushed to the state of waiting until a new website designed.

No web owner even likes to dream of his site being banned by Google.

If your site suddenly disappears from the Google listing, as a web owner you must make sure of the reason for the sudden disappearance of your site in the Google listing. It should be confirmed that your site is not merely held by the dampener "sandbox" or just a hitch in Google indexing system or in any of Google's data centers.

Once it is confirmed that your site is banned, you must waste no time to get all the elements that offend the Google algorithm removed. Your site should be in total conformity with the Google's search algorithm. After which you can request for a thorough examination and reinstatement of your site.

Instead of enduring a long period of anxious waiting through this slow and costly process of reinstatement, you can as well create an entirely new website, as it would prove to be much faster and economical.

A final word of caution about the unscrupulous SEO agents who claim special influence with Google, remember Google does not entertain any such special relationships with any SEO firms.

If your site should get blocked it is not the dead end - there are always plenty of avenues that will lead you out of the tunnel.