The scope of this topic is so extensive that one cannot possibly exhaust all that could be said on optimizing the page content. It is always confusing when a topic that is as vast as optimizing the page content is to be dealt with, to decide on where to start and where to end. It is next to impossibility to squeeze in a short space and still do justice to the topic.

So many times, I have seen websites that fail to mention any of the search terms they are trying to achieve rankings for. They'll have lots of graphics and may also have good levels of text on the page, yet the company still fails to include the exact phrase that is important to them. For example, if you're trying to achieve rankings for the term " desktop computer supplies," make sure your content has that exact phrase present in it. It is of little benefit to say something along the lines of, "The best selection of accessories for your home computer" when trying to target "desktop computer supplies." While you may pick up points for having text that is on the same theme, you won't achieve your best search engine rankings unless you include liberal occurrences of the exact phrase you are trying to target.

The next query would most probably be, " What should be the frequency of repetition of the keywords?" In general understanding page that is optimized well should have a minimum of two hundred and fifty words of text. Good optimization will aim to keep the keyword repetition to 5 to 15% of the target word. Check out the following Url, it should help you calculate the search term frequency. www.searchengineworld.com/cgi-bin/kwda.cgi . This tool will indicate the keyword density of the keyword phrases on any page of your website. Ensure that you position the most important search terms on the top of your page and limit your keyword phrases to five within any block of text. The equation therefore would be, the more phrases you target, greater the text that needs to achieve a high frequency.

Cease every opportunity to link out of search terms located within your page content. For example, in the case of the text string "link popularity services", make at least one of the occurrences of this string a hyperlink to the most appropriate page of your website. Though it will not produce a dramatic effect, it will certainly have some whimpering effect on your page ranking.

As it may happen that some of your key words are difficult to be stringed together as part of regular text, try at least to keep parts of this string in close proximity though in a different order which may not be as valuable as matching the exact order. It has been proved that though the search engines prefer to display exact match, close proximity match as well is quiet effective.

The on page content offers you a great opportunity to include your keywords and search terms. The headings of each page must contain your most relevant search terms and keywords that are found in the page. Even the navigation menu as well should be made use of and relevant search terms should be included as and when appropriate.

From the above discussion it is more than evident that the on page text is very important in your efforts to achieve better search engine ranking. Nevertheless, inclusion of keywords alone in your content will certainly not fetch you the number 1 position. There are other crucial factors that are involved, here are few tips:

Keep your keyword rich content at the top of the page and do not push it to the top of your page as it matters to the search engines the location of the text with regard to its relevance to the site. It would only be a logical conclusion that a block of text at the bottom of the site in fine print can't be really that important or that relevant to the site and to your business. So ensure all your important keyword rich text is placed on the top of your page.

Anything that is overdone may not bring in the desired effect or may even bring in the undesirable negative effect. Having too many brings as much negative impact as having no text at all. It is always wise to abide by the 5-15% frequency limit.

Your SEO enthusiasm should not overshadow or compromise the usability of your website. Diligent inclusion of the keywords within your text should enable every average visitor to your site understand and make sense out of the text.

It will not be a bad idea to include one or two targeted keywords and search terms to the ALT attribute of any image to another page within your website as it search engines value such links.

As with keyword frequency, H1 tags or bolded text should not be overdone.