This has been a haunting question for many of the webmasters, "Will the optimization for Google fetch any benefits in Yahoo listings.

Google has gained an indisputably dominant position in the internet space so much so most of the webmasters if not all concentrate only on gaining popularity with Google through their search engine optimization. However, by employing appropriate strategies one can derive the desired Internet visitor traffic by gaining good placing in Yahoo search engine as well. Learn more about the advantages of regular updating of your website with fresh content and DMOZ. Having good ranking in both Google and Yahoo search engines will certainly put in vantage point with regard to enhanced website visitor traffic.

While gaining favor in both the search engines is a welcome thing, it has to be noted there are several factors that need to be borne in mind. First of all the two search engines use different search algorithms in calculating the page ranking and search engine results pages (SERPs) for their searches. Secondly, the key value placed by different algorithms on different factors like content and inbound links. For instance, Google emphasizes highly on inbound links whereas Yahoo gives added importance to the content. It should therefore be understood that in order to gain good rankings in both the search engines viz. Google and Yahoo one cannot afford to over emphasize one for the other and underplay one for the other. It will not be a wise optimization strategy with regard to achieving dual benefit from both the search engines. A wise strategy would be to take the middle path and a balanced approach, which would be to give due importance to both incoming links and content. Such an approach will allow both Google and Yahoo to credit your with high placement in their listing. This will obviously increase your website traffic, in turn increasing the number of potential clients and customers to your online business.

If you are targeting Google then you must have understood the importance of good page titles. Each page should have exclusive title that would match the keywords of that page and its content. Fortunately, this is a common factor with Yahoo as well. Yahoo to values appropriate page titles greatly in their algorithm. As Yahoo rewards heavily the page content, good page titles are in keeping with Yahoo's policy. Thus good page titles would be recognized in your favor in both Google and Yahoo.

As Yahoo places significant value to page contents, constantly updating and providing fresh content pages will do great good to your high placing in Yahoo. This will also produce significant results in Google.

Blogs are an easy but an effective way of keeping your content fresh. To gain dual benefit your website optimization should include a blog component in your website. As seen above, all search engines value fresh page content, and blogs are one of the most effective ways to achieve that effect.

One of the features normally missed out by webmasters in optimizing web ages is the use of h1 headers which has positive effects in the Google SERPs. The h1 tags that are well positioned are considered important by Google search algorithm. The h1 tags are also valued highly by Yahoo as it goes hand in hand with the importance Yahoo places on content.

Besides the h1 tags, h2 and h3 sub-headers also have great beneficial effects on Yahoo and Google page ranking systems. However, it should be remembered that it should not be overdone because Google may be employing over optimization filters that would block your site. Thus prudent and optimal usage of header and sub-header tags will promise good results in both Google and Yahoo.

Furthermore, Google apparently rewards efforts taken on highlighting and bolding of keywords on each page. In case of Yahoo, it is a sure thing that such an effort is highly rewarded. Bulleted lists are another aspect of our concern, while Google places limited value on bulleted lists, Yahoo gives strong consideration for bulleted lists. Besides page ranking benefits in Google and Yahoo, bulleted lists have its own other benefits in terms of its presentation value as it projects clarity of concepts and it increases conversions on sales.

Looking into more of Google algorithm it is evident that Google has great affinity towards internal links and site maps. Easy navigation seems to be the magic word that mesmerizes human and robots and spiders to get attracted to your site.

Internal links with keyword anchor text adds to your advantage in gaining high ranking placement in Google. The same applies to Yahoo which gives equal importance to internal links and site maps.

t has to be noted that undue importance is given to Meta Tags by webmasters. Its scope with regard to Google is very limited but with Yahoo it has certain effect on the ranking. It has to be kept in mind that only important keywords that are found in the content of the page should be used for Meta Tags. I any case the number of Meta Tags should not go beyond five or six per page listed in the order of most important to the least important.

The significance of adding Open Directory Project (DMOZ) on improving a site's ranking in Google is beyond dispute. DMOZ is one of the most valued human edited directories by Google. Having your site listed in DMOZ increases your value in the sight of Yahoo SERPs as well. The time spent on submitting your site to the DMOZ directory is time well spent rather time well invested.

Having your site listed in Yahoo directory with the entry fee of $299 will certainly pay its dividends in Yahoo ranking scheme. Listing in Yahoo though may not always have sure results with Google, it does provide an important backlink in Google ranking system.

The advantage of having your site listed in Yahoo directory is that the Yahoo spiders get to crawl your site more often. It should be a straightforward logic that Yahoo ranking system will value high the sites listed in Yahoo directory. Therefore, the importance of this investment too cannot be stressed enough.

It is more than a common knowledge amongst the SEO technicians that Google more than value the incoming links to a site and the added emphasis that the Google algorithm places on anchor text, and the titles and theme of the linking page. One can see directly proportional effects at exponential rates on these parameters on Google page ranking algorithm namely: inbound links, theme keyword oriented link text. However, the question is that these parameters have directly proportional effects on Yahoo algorithm as well. Incoming links play an important role in Yahoo as well but not to the extent it helps in Google. Yahoo algorithm is more of content oriented in its approach.

If your optimization has concentrated on anchor text with multitude of keywords, then your optimization will do well with Google search results. Nevertheless, the content oriented Yahoo algorithm will take into consideration effectively used anchor link text as Yahoo extends its content requirements to off page and off site content that include anchor link text as well.

In conclusion, we have to admit that with the most basic search engine optimization techniques, you will be able to gain dual benefits on Google and Yahoo.

Content is absolutely important for good ranking in Yahoo whether it be on page or off page or even off site. Yahoo algorithm cherishes constantly updated fresh content. Google as well at the same time gives enough credit to the content relevancy.

Effective optimization for Google will procure good results in yahoo as well though it might take little longer to see beneficial results it Yahoo, it however will certainly appear.

Thus, simple balanced approach to optimization will help you secure good placement in both Google and Yahoo.