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Very few are immune to Google backlink and pagerank update fever.

The reason for the fear is legitimate because the update might result in a possible drop in your pagerank. This fear gets almost chronic when one is not sure about Google's calculations on pagerank and backlinks. Gaining knowledge in this area will help one to alleviate this undue fear.

One of the main reason for fear is the classical paradigm of the concept of the 'unknown'. The depth of fear increases with the increase in the number of unknown variables. The fear of the unknown is very much in place with Google backlink and pagerank update, because no one knows when exactly this update spree sets on though everyone knows that it happens once in every three or four weeks. The SEO forums never gets tired of speculating the indicators of such updates.

The posters most often share the same sentiments of pain and hope, sympathy and anguish. This pain gets naturally eased out after the actual update. The problem here is that it is not an one time anguish it happens regularly on monthly basis. Just to ruin the factor of anticipation Google does not worry about keeping this update frequency regular. This also ruins any forecast on the event which results in a total powerlessness with regard to the update.

This factor of uncertainty amplifies the fear factor. Added to this there is total unpredictability with regard to the expected range of backlinks. Thirdly, unpredictability with regard to the gain or loss of a webmaster's pages of their Google pagerank.

This uncertainty and total powerlessness over the problem at hand causes frustration. It is often the lamentation of the webmasters that not all of their links are displayed. Further more Google's ever increasing demands on backlinks with time frames that extend to months. More remorseful pleas are heard on no possible pagerank changes in spite of all their efforts to add high pagerank health. To crown all these there is also the possibility of drastic drops in pagerank for no known reasons.

To battle the unknown all you need to do is to gain some knowledge about the unknown, even if you cannot have 100% control, you certainly can bring it down to manageable levels.

et's brace ourselves to battle the torturous menace of Backlink nad Pagerank update fever.

If you had updated yourself on Google's latest algorithm, you would realize how unreasonable your fears on Google backlink and pagerank updates. In reality there is nothing called pagerank and backlink update now a days, it used to be in those good olden days when Google had this concept of Google dancing, which is now no more in practice. So there is no particular time when Google comes down with its update menace. Google has changed its ways, now Google uses what is called "everflux". "Everflux" refers to constant updating of the SERPs on a continuous basis as opposed to the Google dancing which used to update backlinks and pagerank, search engine results page at the same time.

Some argue that there is still some minor dancing taking place. But this too is just a delay between data centers than a dance, when the new SERPs results are updated in various Google's data centers.

With the concerns on Google update, is to be added the phenomenon of Google algorithm change. One of the classical examples for algorithm change is to be seen in the infamous "FloridaUpdate". There were some considerable amount of change in the search results for many highly competitive keywords. However, this algorithm change is not to be mistaken for the traditional Google dance.

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