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SECTION 20 - Getting High Rankings in MSN Search

1.Getting High Rankings in MSN Search

MSN is one of the major and popular search engines after Google, if one is striving to get good placing in other search engines, it would be Yahoo! and MSN.

Though MSN might have achieved only a limited success, it promises lot of potential for future. MSN comes with its newness has the potential to replace the giant Google in the near future. When that is going to happen you would not like to be missed out you would like to be on the greener side of the pasture. Therefore it is always wise to concentrate on MSN ranking as well along with your concentration on Google and Yahoo.

You will only gain much by ranking well in MSN, with the change that is going to take place you will have a huge boost to your business if you hold a strong position in MSN optimization. In order to be on the greener side of the pasture you should know the know how's MSN, what works with MSN and what does not work with it. MSN will certainly bring additional visitor traffic even if Google is going to play dominant role for quite sometime.

Why is the MSN Search Engine Important?

Many a webmasters invest their time and energy and money in ranking well in Google, they obviously overlook the potential of MSN. MSN by clubbing the MSN search with the home version of Windows of XP has strategically covered a high potential group of consumers. Many a new internet uses will be searching using the MSN.

It will be to take too much of a risk to sneer at the inexperienced Internet users who will be launching on to the MSN search box. They are going to constitute a massive portion of your target group.

Because of the enormous potential, especially in the burgeoning online consumer market, it would be a mistake to overlook the MSN search engine. To take advantage of the MSN Search possibilities you need to know how to achieve high rankings with that possible future search engine powerhouse.

Next: Optimization for MSN Search >>

2. Getting High Rankings in MSN Search - Optimization for MSN Search

MSN algorithm places a strong emphasis in the on page content. All time spent to enhance the on page content will pay rich dividends in terms of MSN algorithm. Like Yahoo! in MSN as well content is the King. MSN hails keyword rich content.

In general, all on page content gains a special place in MSN. Take into consideration everything, the URLs, page titles, site description and every little detail that would fall as on page content. All these thing count up to your success in MSN ranking.

MSN values equally the incoming link anchor text like Google and Yahoo! Ensure that your link anchor text is keyword rich. As this is a universal factor that will contribute to your advantage in all the search engines your time spent on it will be time well spent.

When you are using link anchor text make sure you use your creativity and have variety in your link anchor text. Overuse of any keyword text as your link anchor text will trigger the over optimization triggers. By distributing your keyword phrases between two or more different sections will fetch you higher number of points in search engine placements for multiple search term phrase. Moreover, this will get you the benefit of added visitor traffic from different quarters.

Forum component, blog component all these will invite MSN to index your pages. Blogs and Forums serve have a rich fund of rich keywords and incoming links, MSN will heavily reward you for having these components in your site.

3. Getting High Rankings in MSN Search - Keywords Hold the Keys to MSN

Keywords play an important role in MSN algorithm, given that you have got to make use of this feature to your advantage. Just not the heavy density of keywords on page content is crucial, even your page titles and the website URL is equally important.

You can stretch the general Google limit on keywords with MSN and MSN will be appreciative of this. But you have to be prudent to strike a balance here and not over do the keyword trick lest you fall out of Google's favor.

One of the efficient ways of putting your keywords in use would be to utilize them in your title tags. MSN too like Yahoo! and Google is willing to reward richly unique titles for every page of your site. Your page title should not be simply a string of keywords, it should be well thought out titles phrased carefully, if not for anything at least to safe guard your self from the spam arrest filters.

In MSN your URL plays a vital role in terms of keyword search. Your internet address should contain your important keywords, as MSN loves keywords in the URL. Overdoing this is not recommended however. Legitimate and prudent use of keywords within residing in your URL will bring you great benefits.

Meta tags have been treated indifferently by Google, but that is not the case with Yahoo! and certainly with MSN. MSN gives due credit to meta tags. Use unique meta tags for all your web pages and have a rich variety in your tags to avoid being penalized for over optimization. Keep your meta tags to three to five per page and that meta tags should positively appear as keywords on the page's content. Lack of connection between meta tags and keywords will be counterproductive leading to undermine your search rankings.

As a website owner you should have an accurate description of your site. You will realize how much MSN values this when you fail in this area. Too costly a mistake in the area of SEO. There is an expected harmony between your on page content, alt tags, descriptions, page titles and page headers match. If this harmony is achieved you can certainly win the most vied prize of high page ranking in MSN.

Intelligent Domain Selection

As domain selection has direct relation to your ranking in google, it is a crucial part of launching of your site. If your target group is the mass from UK , then a .uk domain is preferable, but if you target the global market then you should go for the universal .com domain. If you are a retailer in UK and if you go for a .com domain, then you will have to meet the competition of the global market and not just the local market. Therefore exercise of prudence is much in place here

4. Getting High Rankings in MSN Search - Off Page Optimization Factors for MSN

One should not forget about the off page content as well with regard to MSN, it is not only the on page content that is important but also the off page content. One of the major part of off page content includes link anchor text for incoming links to your site. Though link anchor text may not be as important to MSN as for Google, MSN does credit some value for link anchor text.

Your link anchor text should be keyword rich. It should contain your page's most important keywords. While optimizing for MSN you should be aware of the fact that MSN is a content oriented search engine like Yahoo! One way of taking advantage of this is to put your link anchor text to appropriate usage.

Another way to secure high ranking in MSN is to get your site registered in internet directory listings. In the earlier days of MSN it would have been the wisest choice to get yourself listed in Zeal/Looksmart, as MSN used these listings. However now no formal agreement is held between the two MSN still makes use of this directory, so your site may still gain some benefit by being listed in it.

Conclusion

MSN is a content oriented site and both on page and off page factors are equally important. MSN rewards keyword rich content. Caution should be exercised with regard to keywords though MSN appreciates keyword rich content it should not go to the extent of triggering the over optimization filters. Careful attention should be paid in terms of page titles, meta tags, page description and keyword density and proper keyword usage in URLs. As off page content, your link anchor text plays a vital role and keywords should be used in these anchor texts. Furthermore, listing your site in internet directories should help you in a positive way. Zeal/Looksmart directories seem to win some special favors from MSN. In general close attention paid to both on page and off page content will be richly rewarded by MSN.

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