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  SECTION 13 - Authority Sites: Getting the Necessary PageRank
 
1. Authority Sites: Getting the Necessary PageRank
     
 

There is a lot that is being spoken lately about authority sites. One of the main issues that is most frequently discussed is the attributes of an authority site. One of the basic attributes is that your sight should hold a strong position with regard to pagerank. Good internal linking structure and a properly designed site map will ensure streamlined distribution of pagerank to the pages that need it most.

It is the dream of most webmasters if not all webmasters, to enjoy the status of an authority site for their most important keywords. Other term that is used to refer an authority site is 'expert site'. To reach the status of an authority site expert site, your site should have strong content, good number of pages, abundant incoming and outgoing links from and to theme relevant sites.

Google has a special eye for these authority sites, no wonder many webmasters vie for this position. It is a worthy aspiration for your site too.

Even an authority site will need a comfortable position in terms of page rank. Your site should be rated at least with a PR of 7 to be an expert site, even better the higher. Other defining attributes of an authority site are size of the site in terms of number of indexed pages, quality of the content of the site.

Authority sites reserve their position in the first two pages of the search engine results pages (SERPs), so it is certainly a worthy goal to achieve. The whole idea of developing an authority site is to be valued by Google as one of the most important sites for respective keywords and phrases.

One can find a great harmony in the factors that contribute to the making of an authority site. It involves good content development, good number of indexed pages, abundant inbound and outbound links, strong position in Google search engine positioning. All these qualities are equally important to achieve the status of an authority status. If you are a webmaster who is really keen in making an authority/expert site, you cannot afford to compromise on any of the above listed qualities.

If there is anything that is common to the authority sites, it is the expected relatively high positioning in the Google pageranking algorithm. This would imply that all authority sites have powerful inbound and outgoing links from and to sites with content relevancy.

Links from popular and powerful Internet directories including the Open Directory Project (DMOZ), Google directory and the Yahoo! directory is crucial to the authority sites. It also pays off well to get listed in high standard human edited directory.

 
     
2. Authority Sites: Getting the Necessary PageRank - Going for Google PageRank
     
 

Some feel that the importance of Google is diminishing. They observe that pagerank is nothing more than a green shaded eye candy for website owners. Though pagerank may have apparent reduction of value, its value seems to be remaining at monumental levels on Google designated authority sites.

Increase in pagerank certainly something to say regarding the success of linking programs. Good pagerank shows positive strides that your efforts are making in achieving the authority status.

Perquisites to achieve the authority status are strong pagerank, relevant and powerful on and off page content, abundant incoming links from relevant sites. As all the above factors are inter related to achieve excellence in one you have to excel in all.

 
     
3. Authority Sites: Getting the Necessary PageRank - Building up the Content
     
 

As a rule, authority sites most often than not tend to be large sites with over 1000 pages. The extensiveness of these sites facilitates a lot of room for extensive content as well. This is what explains for the abundance of both on page and off page content in authority sites. As authority sites have abundant content they are also strong in anchor text linking geared towards relevant sites.

It is common knowledge that home pages rich with incoming links gain importance with search engines. The benefits of link rich homepage seep through the other pages as well in particular it gets redistributed to the page that needs it the most, provided if you have a well-designed site map and internal linking system

Websites link to other sites nothing more than for interests of their own. It is to increase visitor traffic and to increase their link popularity and hence the resulting advantage with the search engine page ranking. Google's affinity towards incoming link seems to be a recent one. Google seemingly gives little importance to on page content. One must be aware that, little importance given to the on page content by Google does not apply to the additional links attracted by strong and informative content.

In general one can expect to find a forum, a blog and a theme link directory in authority sites. All these features help a site to refresh its contents regularly and quickly and gain significance in search engine algorithms.

 
     
4. Authority Sites: Getting the Necessary PageRank - Adding to the Link Power
     
 

The need for links increases in case of authority sites for two reasons one is to boost pagerank and secondly for link popularity which in turn reflects on high search engine rankings. In Google, incoming links play a major role probably more than any other factor. It is imperative that the authority sites have quality links from theme relevant sites, though all incoming links have its own value, links from theme relevant sites carry more weight.

It is just not enough to have important incoming links it is equally important to have outgoing links to quality sites as well. By all standards, authority sites must maintain a considerably high ration of inbound and outbound links.

n case of failure to get enough incoming links through reciprocal link exchange, additional required links can be purchased. Careful consideration of the sites whose links you purchase is crucial.

Authority sites should find its place in all major internet directories in particular the human edited directories, as they carry immense potential to boost your position with Google. It would also be worthwhile to submit to secondary internet directories along with your submission to DMOZ. Some of the prominent secondary directories include, JoeAnt, GoGuides, Zeal/Looksmart, Gimpsy, Skaffe and Hotbot.

Incoming links from government agencies and charity sites gain special importance in the eyes of Google algorithm. The secret behind this being, charity sites being authorities in their own right they become desirable links. One of the ways to secure links from charity sites is to offer some volunteer service for them or to extend free promotion of their organization in your site.

Even if you happened to be an authority site, it is worthwhile to be linked to other authority sites such as government agencies and charity organizations. If you link to authority site, while being an authority site yourself, you will lead your website to the status of a hub site. The attributes of a hub site include high number of outgoing links to related websites. A website can simultaneously be an authority site and a hub site.

An authority site should include links even from competitor sites, in particular if your competitor site happens to be a major site on a relevant theme because an unimportant site will not have needed inbound links to gain advantage with the search engine algorithms.

 
     
5. Authority Sites: Getting the Necessary PageRank - Conclusion
     
 

Along with having large numbers of indexed pages and high numbers of inbound anchor text rich links, an authority site usually features very high Google PageRank. It's well worth your while to start a linking campaign that adds the necessary PageRank for authority site status. In the SERPs for your most important keyword phrases, the top two and often three returns pages contain numerous authority sites. Because of the importance attached to those sites by the Google algorithm, they are unlikely to see any kind of a major drop, even if the current algorithm is changed.

In order to develop a well themed high PageRank authority site, you must be certain to have the on page and off page content that will attract numerous incoming links.

Since many of the links will be natural one-way inbound links, you might not always be able to control the link anchor text. That is not always a bad thing, as mixed link text works in your favor. The sheer volume of incoming links, many from authority and hub sites, will provide ample link popularity and PageRank for your potential authority site.

Make certain that you have a good internal linking structure and a site map to properly distribute the inflow of PageRank to the pages most needing it.

It's certainly worthwhile to develop an authority site for your most important keyword phrases.

Getting the required inbound links, and the necessary PageRank, will start you on your way to achieving that exalted authority site status.

 
     
     
 

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